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Model Code of Conduct

Airmid Wholeness Private Limited Model Code of Conduct for Product selling Agents

PROLOGUE

Model Code of Conduct for the Product selling Agents (AIRMID Distributor) is a non-statutory code issued by Airmid Wholeness Private Limited (Hereinafter referred to Airmid Wholeness) adoption and implementation by Product selling Agents (Hereinafter referred to Airmid DS/Airmid Direct Sellers/AIRMID Distributors) while operating as Agents of Airmid Wholeness Private Limited.

ABIDE

These codes of conduct shall in addition to the AIRMID Distributor/ Airmid Direct Seller Agreement with the Airmid Wholeness . Further, The Airmid Distributor, shall be abide with the agreement of Product selling and its terms & conditions.

PREAMBLE

Our Code of Conduct is the first step for our Airmid Distributors/ Airmid Direct Sellers to get clarity on any questions relating to ethical conduct. It sets forth our core values, shared responsibilities, global commitments, and promises, and general guidance about the Airmid Wholeness’s expectations. However, our Code cannot possibly address every situation we face at work. Therefore, the Code is by no means a substitute for our good and unbiased judgment. We must remember that each of us is responsible for our own actions. The ethical choice is always the best choice.

To work effectively, all of us need a healthy and safe work environment. We provide a work environment free of coercion, discrimination, and harassment. Therefore, respect, inclusiveness and shared ethical values are at the heart of our core values. Irrespective of one’s department and rank, he/she should conform with our equal opportunity policy in all aspects of the work, from recruitment and performance evaluation to interpersonal relations. Need for Social Media Guidelines Given its characteristics to potentially give “voice to all”, immediate outreach and 24*7 engagement, Social Media offers a unique opportunity to governments to engage with their stakeholders especially citizens in real time to make policy making citizen centric.

Many governments across the world as well many government agencies in India are using various social media platforms to reach out to citizens, businesses and experts to seek inputs into policy making, get feedback on service delivery, create community based programmers’ etc. However, many apprehensions remain including, but not limited to issues related to authorization to speak on behalf of department/agency, technologies and platform to be used for communication, scope of engagement, creating synergies between different channels of communication, compliance with existing legislations etc. We comply with all laws, whether local, national or regional. All our AIRMID Distributor/ Airmid Direct Seller and those acting on our behalf must protect the Airmid Wholeness ’s legality. They should comply with all environmental, safety and fair dealing laws. Violations of law can result in significant harm to the Airmid Wholeness , including financial penalties, denial of government contracting privileges, imprisonment for criminal misconduct and damage to our business relationships and reputation. People associated with us are expected to be ethical and responsible when dealing with our Airmid Wholeness ’s finances, products, partnerships, and public image.

AIRMID DISTRIBUTOR/ AIRMID DIRECT SELLER CODE OF CONDUCT REPRESENTATION OF AIRMID DISTRIBUTOR

All Product selling should be legal, decent, honest and truthful. Every Product selling activity should be carried out with a due sense of social and professional responsibility. No Product selling should be carried out such as to impair confidence in Product selling. All Product selling activities should conform to the principles of fair competition as generally accepted in business.

CONDUCT TOWARDS CONSUMERS IMPARTIALITY BY THE AIRMID DISTRIBUTOR/ AIRMID DIRECT SELLER

All Product selling activities should deal fairly with consumers. Activities should be designed and carried out to avoid giving ground for reasonable complaint. Misleading, deceptive or unfair sales practices should not be used. High-pressure tactics which might be construed as harassment should be avoided. No Product selling should be represented to the consumer as being a form of market research. Airmid Distributors/ Airmid Direct Seller should not abuse the trust of individual consumers, and should not exploit a consumer’s age, illness, lack of understanding, or lack of language knowledge.

ORDER FORM

A written order form should be delivered to the consumer at the time of sale, which should identify the Product selling Airmid Wholeness and the AIRMID Distributor/ Airmid Direct Seller and which should contain the full name, permanent address and telephone number of the Product selling Airmid Wholeness or of the AIRMID Distributor/ Airmid Direct Seller and all material terms of the sale. All terms should be clearly legible.

EXPLANATION AND DEMONSTRATION

Explanation and demonstration of the product offered should be accurate and complete, in particular with regard to price and, if applicable, credit conditions, terms of payment, cooling-off periods and/or return rights, terms of guarantee, after-sales service and delivery. All the communication should be in consonance of the Airmid Wholeness ’s Policy. The AIRMID Distributor/ Airmid Direct Seller should endeavour to make sure that the individual consumer clearly understands the information given. The demonstration of the product should be adapted to the needs of those consumers to whom it is directed. Airmid Distributors/ Airmid Direct Seller should give accurate and understandable answers to all questions from consumers concerning the product and the offer. The consumer should be given an opportunity to read the entire contract form thoughtfully and without harassment

PRIVACY CONFIDENTIALITY AND DISCLOSURE

Any contact should be made in a reasonable manner and during reasonable hours to avoid intrusiveness. Where a consumer has in a clearly visible and unequivocal way (e.g. by "no selling" on a door sign) indicated a wish not to receive approaches from Airmid Distributors/ Airmid Direct Seller this should be respected. AIRMID Distributor/ Airmid Direct Seller should discontinue a demonstration or sales presentation upon the request of the consumer. Any collection and processing of data should be carried out in strict and confidential manner

RECOGNITION

At the beginning of the sales presentation, Airmid Distributors/ Airmid Direct Seller should without request truthfully identify themselves to the consumer, and should also identify their Airmid Wholeness , their products and the purpose of their solicitation. In party selling, Airmid Distributors/ Airmid Direct Seller should make clear the purpose of the occasion to the host/hostess and to the participants. Promotional literature, advertisements or mailings should contain the name and address or telephone number of the Airmid Distributor.(Promotional material should be approved by the Airmid Wholeness )

PRECISION

The terms of the offer should be clear, so that the consumer may know the exact nature of what is being offered and the commitment involved in the placing of an order.

VERACITY

Presentations and other treatments used in Product selling should not contain any product description, claim, illustration or other element which directly or by implication is likely to mislead the consumer..

COMPARISONS, DENIGRATION AND EXPLOITATION OF GOODWILL

Airmid Distributors/ Airmid Direct Seller should refrain from using comparisons which are likely to mislead and which are incompatible with principles of fair competition. Points of comparison should not be unfairly selected and should be based on facts which can be substantiated. Airmid Distributors/ Airmid Direct Seller should not denigrate any person, firm or product directly or by implication. Product selling companies and Airmid Distributors/ Airmid Direct Seller should not take unfair advantage of the goodwill attached to the trade name and symbol of another firm or product.

TESTIMONIALS

The presentation of the offer should not contain or refer to any testimonial, endorsement or supportive documentation unless it is genuine, verifiable and relevant. Testimonials or endorsements which have become obsolete or misleading through the passage of time should not be used.

SAFETY AND PACKAGING

Products, including, where applicable, samples, should be suitably packaged for delivery to the customer.

FULFILLMENT OF THE ORDER

Orders should be fulfilled within 30 days from the date the order is signed by the consumer, unless otherwise stipulated in the offer. Airmid Distributors/ Airmid Direct Seller should inform the consumer of any undue delay as soon as it becomes known to them. In such cases, any request for cancellation of the order by the consumer should be granted, and the deposit, if any, should be refunded immediately. If it is not possible to prevent delivery, cancellation and refunding may be made conditional on the customer’s returning of the product at the Airmid Distributor’s cost within a reasonable amount of time.

COOLING OFF AND RETURN OF GOODS

Airmid Wholeness and Airmid Distributors/ Airmid Direct Seller ensure that any order form contains, whether it is a legal requirement or not, a cooling-off clause permitting the consumer to withdraw from the order within a specified period of time, and to obtain reimbursement of any payment or goods traded in as per the terms of the agreement of the Airmid Wholeness . Airmid Wholeness offering an unconditional right of return as per the terms of the Product selling agreement.

SUBSTITUTION OF PRODUCTS

If a product becomes unavailable for reasons beyond the control of the Product selling Airmid Wholeness or Airmid Distributor, another product may be supplied in its place only if the consumer is informed that it is a substitution, and if such replacement product has materially the same or better characteristics and qualities, and is supplied at the same or a lower price. In such a case, an explanation of the substitution and of the right to return the substitute product at the Airmid Distributor's cost should be given to the consumer.

GUARANTEES

AIRMID Distributor/ Airmid Direct Seller should not state or imply that a “guarantee”, “warranty” or other expression having substantially the same meaning, offers the consumer rights additional to those provided by law when it does not. The terms of any guarantee or warranty, including the name and address of the guarantor, should be easily available to the consumer and limitations on consumer rights or remedies, where permitted by law, should be clear and conspicuous.

COMPLAINTS

Every complaint whether from public, Consumer, AIRMID Distributor/ Airmid Direct Seller shall be resolved in manner of the process specified through the Consumer redressal Committee. For making complaint , the helpline Number and email ID and complaint box is available on the website of the Airmid Wholeness . The policy and process of grievance redressal is efficient and fair to the consumer and others. The receipt of any complaint shall be provided and be confirmed promptly. The decisions made shall be communicated to the complainant within a reasonable time.

PAYMENT

The procedure for payment shall be in accordance to the terms of the Product selling Agreement.

CODE OF CONDUCT FOR IN THE INTEREST OF CONSUMER PROTECTION

Airmid Distributors/ Airmid Direct Seller shall not unfairly denigrate any Airmid Wholeness , business or Product, directly or by implication. Airmid Distributors/ Airmid Direct Seller shall not take unfair advantage of the goodwill attached to the trade name and symbol of another Airmid Wholeness , business or product.

CODE OF CONDUCT FOR SOCIAL MEDIA MARKETING

These Rules apply to Airmid Distributors/ Airmid Direct Seller using social media sites such as Twitter, YouTube, Whats app, Telegram, Facebook, Instagram, Pinterest, and Snapchat as well as online communities such as blogs.

THE RULES ARE THAT “SELF REGULARIZATION”

Airmid Wholeness motto in concerning the Internet and social media marketing and advertising is that “Self Regularization” Distributor shall fully follow the Rule “Self Regularization” in sales, promotion and marketing. AIRMID Distributor/ Airmid Direct Seller should avoid unethical and misleading in the business of Internet selling and advertising. AIRMID Distributor/ Airmid Direct Seller must follow when selling or marketing on the net as belowAll forms of advertising material must share the common goal of maintaining truth and should be a means to serve the public They should maintain a clear distinction between corporate communications, press releases, sales collateral and advertisements A publisher must disclose every condition upfront and clearly, as the asterisks (*) and fine print at the end of the document can sometimes go unnoticed by the consumer If there are cookies being used to track and detect a user’s settings, personal record and online activity, then this must be clearly stated before the user begins browsing your site The placement of ads should in no way obstruct the user view, neither should they be disguised as editorial content Finally, whether you are selling on the online platforms or offline, advertisers must abide by the federal, state and local advertising laws.

Airmid Distributors/ Airmid Direct Seller need to know and adhere to the Airmid Wholeness ’s Code of Conduct, Distributor Handbook, and other Airmid Wholeness policies when using social media. Airmid Distributors/ Airmid Direct Seller should be aware of the effect their actions may have on their images, as well as Airmid Wholeness ’s image. The information that Airmid Distributors/ Airmid Direct Seller post or publish may be public information for a long time on social media. Airmid Distributors/ Airmid Direct Seller should be aware that Airmid Wholeness may observe content and information made available by Airmid Distributors/ Airmid Direct Seller through social media. Airmid Distributors/ Airmid Direct Seller should use their best judgment in posting material that is neither inappropriate nor harmful to Airmid Wholeness , its Distributors, or customers. Although not an exclusive list, some specific examples of prohibited social media conduct include posting commentary, content, or images that are defamatory, pornographic, proprietary, harassing, libelous, or that can create a hostile work environment. Airmid Distributors/ Airmid Direct Seller are not to publish, post or release any information that is considered confidential or not public. If there are questions about what is considered confidential, Airmid Distributors/ Airmid Direct Seller should check with the Human Resources Department and/or supervisor. Social media networks, blogs and other types of online content sometimes generate press and media attention or legal questions. Airmid Distributors/ Airmid Direct Seller should refer these inquiries to authorized Airmid Wholeness spokespersons.

If Airmid Distributors/ Airmid Direct Seller find encounter a situation while using social media that threatens to become antagonistic, Airmid Distributors/ Airmid Direct Seller should disengage from the dialogue in a polite manner and seek the advice of a supervisor. Airmid Distributors/ Airmid Direct Seller may post advertising materials on private property with the prior written consent of the owner. (To document consent, Airmid Distributors/ Airmid Direct Seller may take permission from Airmid Wholeness through the Email/ letter/personally) Airmid Distributors/ Airmid Direct Seller may not post advertising materials on public property, such as utility poles, street lights, traffic lights, parking meters or traffic signs. Airmid Distributors/ Airmid Direct Seller are responsible for all Airmid Wholeness -related content they post online. Airmid Distributors/ Airmid Direct Seller using social media sites as part of their Airmid Wholeness business must clearly and conspicuously identify themselves by name and as an Independent Airmid Wholeness Distributors

Airmid Wholeness reserves the right to determine, in its sole and absolute discretion, if recordings or images (including their manner of use) violate the Rules or diminish Airmid Wholeness reputation. Airmid Wholeness reserves the right to require the removal of any such images or recordings. Airmid Distributors/ Airmid Direct Seller must comply with all of the privacy laws, intellectual property laws, social media platforms’ policies, terms of use, terms and conditions, guidelines or other similar terms, and Airmid Wholeness Rules when using images or recordings of other individuals on social media sites. Airmid Distributors/ Airmid Direct Seller shall not purchase Followers or Likes , or use any other misleading or deceptive tactics to boost the perceived popularity of their social media accounts or pages. Airmid Distributors/ Airmid Direct Seller may post audio/video material on YouTube and similar social media sites, provided the content complies with the Rules. Distributor should not respond to those who place negative posts about them, other Distributor or Airmid Wholeness’s products, negative posts may be reported by email. Distributor must comply with the terms of use, terms and conditions, terms of service, acceptable use guidelines or similar terms of the social media platforms used in their Airmid Wholeness business. Airmid Distributors/ Airmid Direct Seller while using social media and other digital platforms to conduct their businesses must do so in compliance with each social media platform’s and internet service provider’s privacy policy and terms of use. Data mining and website scraping tactics (including but not limited to the use of web spiders, crawlers, and bots) are considered deceptive and are prohibited. That in the name of Airmid Wholeness Private Limited, the Distributor not create any you tube channel, Blogs, twitter account, facebook or any other social media platform.

The Distributor shall not do the following activities without the prior consent of the Airmid Wholeness - For creating youtube channel, websites, mobile apps, podcasts, and blog concepts, social media page such as facebook, blogs, twitter, etc. in the name of Airmid Wholeness to promote Airmid or its Brand or promote/sell the product of Airmid Wholeness. To post or create Blogs on any youtube channel, websites, mobile apps, podcasts, and blog concepts, social media page such as facebook, blogs, twitter, etc. in the name of Airmid Wholeness to promote Airmid or its Brand or promote/sell the product of Airmid Wholeness. to host digital or virtual events in connection with the Airmid Wholeness Direct Retailer’s/Seller’s business. to record, and post video and audio of live Airmid Wholeness sponsored events on the channel in the name of Airmid Wholeness. Before-and-after testimonial images and videos That the Distributor shall produce/market/distribute only Airmid Wholeness’ authentic Business/commission Plan, opportunity, products or services and they would be truthful, accurate, and not misleading.

That the Distributor shall use language specifically approved by Airmid Wholeness and may not be altered in regard to the Business/commission Plan, opportunity, products or services contents. That the Distributor shall not use non-Airmid Wholeness business dedicated properties to promote, recommend or sell Airmid Wholeness products or services, or promote the Airmid Wholeness opportunity. That the Distributor shall not be engaged in the false or misleading communication against the Airmid Wholeness during the period of Distributor or after ceasing Distributor from the Airmid Wholeness on any youtube channel, websites, mobile apps, podcasts, and blog concepts, social media page such as facebook, blogs, tweeter, etc. That the Distributor shall be legally abide with the terms and condition of the company as mentioned in Product selling agreement and Product selling Guidelines & Rules and Regulation. That the Distributor shall not promote or sell or marketing of all the products which are manufactured by Airmid Wholeness on any e-commerce portals without Airmid Wholeness prior written consent.

CODE OF CONDUCT FOR MARKETING

The Code is and is deemed to be adopted and included in the Agreement between Airmid Wholeness Private Limited and the Airmid Distributor/ Airmid Direct Seller . This code will apply to all persons involved in marketing and distribution of any product of the Airmid Wholeness Private Limited . The Product selling Agent (Airmid Distributor/ Airmid Direct Seller )/Product selling Team (DST)and its TeleMarketing Executives (TMEs) & field sales personnel must agree to abide by this code prior to undertaking any direct marketing operation on behalf of Airmid Wholeness Private Limited . Any AIRMID Distributor/ Airmid Direct Seller or his team or its staff found to be violating this code may be blacklisted and such action taken be reported to the Airmid Wholeness from time to time by the AIRMID Distributor/ Airmid Direct Seller . Failure to comply with this requirement may result in permanent termination of business of the AIRMID Distributor/ Airmid Direct Seller with Airmid Wholeness Private Limited. A declaration to be obtained from team or staff by the AIRMID Distributor/ Airmid Direct Seller before assigning them their duties is annexed to this Code.

TELE-CALLING A PROSPECT (A PROSPECTIVE CUSTOMER)

A prospect is to be contacted for sourcing a Airmid Wholeness product or Airmid Wholeness related product only under the following circumstances: • When prospect has expressed a desire to acquire a product through any mode or has been referred to by another prospect/customer or is an existing customer of the Airmid Wholeness who has given consent for accepting calls on other products of the Airmid Wholeness . • The AIRMID Distributor/ Airmid Direct Seller should not call a person whose name/number is flagged in any "do not disturb" list made available to him/her.

WHEN YOU MAY CONTACT A PROSPECT ON TELEPHONE

Telephonic contact must normally be limited between office time. However, it may be ensured that a prospect is contacted only when the call is not expected to inconvenience him/her. Calls earlier or later than the prescribed time period may be placed only under the following conditions: • When the prospect has expressly authorized to do so either in writing or orally

CAN THE PROSPECT'S INTEREST BE DISCUSSED WITH ANYBODY ELSE?

AIRMID Distributor/ Airmid Direct Seller should respect a prospect's privacy. The prospect's interest may normally be discussed only with the prospect and any other individual/family member such as prospect's accountant/secretary /spouse, authorized by the prospect.

LEAVING MESSAGES AND CONTACTING PERSONS OTHER THAN THE PROSPECT.

Calls must first be placed to the prospect. In the event the prospect is not available, a message may be left for him/her. The aim of the message should be to get the prospect to return the call or to check for a convenient time to call again. Ordinarily, such messages may be restricted to: • Please leave a message that ______________ (Name of officer) representing Airmid Wholeness Private Limited called and requested to call back at __________ (phone number)". As a general rule, the message must indicate: • That the purpose of the call is regarding selling or distributing product of Airmid Wholeness

NO MISLEADING STATEMENTS/MISREPRESENTATIONS PERMITTED

AIRMID Distributor/ Airmid Direct Seller should not - • Mislead the prospect on any service / product offered; • Mislead the prospect about their business or organization's name, or falsely represent themselves. • Make any false / unauthorised commitment on behalf of Airmid Wholeness Private Limited for any facility/service.

TELEMARKETING ETIQUETTES

PRE CALL
No calls prior to official hours unless specifically requested. - No serial dialing

DURING CALL
- Identify yourself, your Airmid Wholeness and your principal - Request permission to proceed - If denied permission, apologize and politely disconnect. - State reason for your call - Always offer to call back on landline, if call is made to a cell number - Never interrupt or argue - To the extent possible, talk in the language which is most comfortable to the prospect - Keep the conversation limited to business matters - Check for understanding of "Most Important Terms and Conditions" by the customer if he plans to buy the product - Reconfirm next call or next visit details - Provide your telephone no, your name or your Airmid Wholeness officer contact details if asked for by the customer. - Thank the customer for his/her time

POST CALL
- Customers who have expressed their lack of interest for the offering should not be called for the next 3 months with the same offer - Provide feedback to the Airmid Wholeness on customers who have expressed their desire to be flagged "Do Not Disturb" - Never call or entertain calls from customers regarding products already sold. Advise them to contact the Customer Service Staff of the Airmid Wholeness .

PRECAUTIONS TO BE TAKEN ON VISITS/ CONTACTS

Airmid Distributors/ Airmid Direct Seller should: • Respect personal space - maintain adequate distance from the prospect. • Not enter the prospect's residence/office against his/her wishes; • Not visit in large numbers – possible whenever required. • Respect the prospect's privacy. • If the prospect is not present and only family members/office persons are present at the time of the visit, he/she should end the visit with a request for the prospect to call back. • Provide his/her telephone number, your's name, if asked for by the customer. • Limit discussions with the prospect to the business - Maintain a professional distance.

APPEARANCE & DRESS CODE

Airmid Distributor’s must be appropriately dressed - For men this means - Well ironed trousers; - Well ironed shirt, shirt sleeves preferably buttoned down. For women this means - Well ironed formal attire (Saree, Suit etc.); - Well groomed appearance. Jeans and/or T Shirt, open sandals are not considered appropriate.

HANDLING OF LETTERS & OTHER COMMUNICATION

Any communication sent to the prospect should be only in the mode and format approved by the Airmid Wholeness.

OTHER ETHICS

1. Distributor shall not use misleading, deceptive or unfair recruiting practices in their interaction with prospective or existing customers as well as other Distributors.
2. Promotional literature, advertisements and mailings shall not contain product descriptions, claims, photos or illustrations that are deceptive or misleading. Promotional literature shall contain the name and address or telephone number of the Airmid Wholeness and may include the telephone number of the Distributor.
3. Airmid Wholeness prohibits Airmid Distributors/ Airmid Direct Seller from marketing to other Airmid Distributors/ Airmid Direct Seller any materials that are not approved by the Airmid Wholeness and that are inconsistent with Airmid Wholeness policies and procedures.
4. Airmid Distributors/ Airmid Direct Seller who sell Airmid Wholeness approved, legally allowed promotional or training materials, whether in hard copy, electronic, or any other form, shall
(i) offer only materials that comply with the same standards to which the Airmid Wholeness adheres.
(ii) be prohibited from making the purchase of such materials a requirement of other Distributors.
(iii) provide sales aids at a reasonable and fair cost, without any significant profit to the Distributor, equivalent to similar material available.