Airmid Wholeness Private Limited Model Code of Conduct for Product selling Agents
PROLOGUE
Model Code of Conduct for the Product selling Agents (AIRMID Distributor) is a non-statutory code issued
by Airmid Wholeness Private Limited (Hereinafter referred to Airmid Wholeness) adoption and
implementation by Product selling Agents (Hereinafter referred to Airmid DS/Airmid Direct Sellers/AIRMID
Distributors) while operating as Agents of Airmid Wholeness Private Limited.
ABIDE
These codes of conduct shall in addition to the AIRMID Distributor/ Airmid Direct Seller Agreement with the
Airmid Wholeness . Further, The Airmid Distributor, shall be abide with the agreement of Product selling and
its terms & conditions.
PREAMBLE
Our Code of Conduct is the first step for our Airmid Distributors/ Airmid Direct Sellers to get clarity on any
questions relating to ethical conduct. It sets forth our core values, shared responsibilities, global
commitments, and promises, and general guidance about the Airmid Wholeness’s expectations. However,
our Code cannot possibly address every situation we face at work. Therefore, the Code is by no means a
substitute for our good and unbiased judgment. We must remember that each of us is responsible for our
own actions. The ethical choice is always the best choice.
To work effectively, all of us need a healthy and safe work environment. We provide a work
environment free of coercion, discrimination, and harassment. Therefore, respect, inclusiveness and shared
ethical values are at the heart of our core values. Irrespective of one’s department and rank, he/she should
conform with our equal opportunity policy in all aspects of the work, from recruitment and performance
evaluation to interpersonal relations. Need for Social Media Guidelines Given its characteristics to potentially
give “voice to all”, immediate outreach and 24*7 engagement, Social Media offers a unique opportunity to
governments to engage with their stakeholders especially citizens in real time to make policy making citizen
centric.
Many governments across the world as well many government agencies in India are using various
social media platforms to reach out to citizens, businesses and experts to seek inputs into policy making, get
feedback on service delivery, create community based programmers’ etc. However, many apprehensions
remain including, but not limited to issues related to authorization to speak on behalf of department/agency,
technologies and platform to be used for communication, scope of engagement, creating synergies between
different channels of communication, compliance with existing legislations etc.
We comply with all laws, whether local, national or regional. All our AIRMID Distributor/ Airmid Direct Seller
and those acting on our behalf must protect the Airmid Wholeness ’s legality. They should comply with all
environmental, safety and fair dealing laws. Violations of law can result in significant harm to the Airmid
Wholeness , including financial penalties, denial of government contracting privileges, imprisonment for
criminal misconduct and damage to our business relationships and reputation. People associated with us
are expected to be ethical and responsible when dealing with our Airmid Wholeness ’s finances, products,
partnerships, and public image.
AIRMID DISTRIBUTOR/ AIRMID DIRECT SELLER CODE OF CONDUCT
REPRESENTATION OF AIRMID DISTRIBUTOR
All Product selling should be legal, decent, honest and truthful.
Every Product selling activity should be carried out with a due sense of social and professional
responsibility.
No Product selling should be carried out such as to impair confidence in Product selling.
All Product selling activities should conform to the principles of fair competition as generally accepted in
business.
CONDUCT TOWARDS CONSUMERS
IMPARTIALITY BY THE AIRMID DISTRIBUTOR/ AIRMID DIRECT SELLER
All Product selling activities should deal fairly with consumers.
Activities should be designed and carried out to avoid giving ground for reasonable complaint.
Misleading, deceptive or unfair sales practices should not be used.
High-pressure tactics which might be construed as harassment should be avoided.
No Product selling should be represented to the consumer as being a form of market research.
Airmid Distributors/ Airmid Direct Seller should not abuse the trust of individual consumers, and should not
exploit a consumer’s age, illness, lack of understanding, or lack of language knowledge.
ORDER FORM
A written order form should be delivered to the consumer at the time of sale, which should identify the
Product selling Airmid Wholeness and the AIRMID Distributor/ Airmid Direct Seller and which should contain
the full name, permanent address and telephone number of the Product selling Airmid Wholeness or of the
AIRMID Distributor/ Airmid Direct Seller and all material terms of the sale.
All terms should be clearly legible.
EXPLANATION AND DEMONSTRATION
Explanation and demonstration of the product offered should be accurate and complete, in particular with
regard to price and, if applicable, credit conditions, terms of payment, cooling-off periods and/or return
rights, terms of guarantee, after-sales service and delivery. All the communication should be in consonance
of the Airmid Wholeness ’s Policy.
The AIRMID Distributor/ Airmid Direct Seller should endeavour to make sure that the individual consumer
clearly understands the information given.
The demonstration of the product should be adapted to the needs of those consumers to whom it is directed.
Airmid Distributors/ Airmid Direct Seller should give accurate and understandable answers to all questions
from consumers concerning the product and the offer.
The consumer should be given an opportunity to read the entire contract form thoughtfully and without
harassment
PRIVACY CONFIDENTIALITY AND DISCLOSURE
Any contact should be made in a reasonable manner and during reasonable hours to avoid intrusiveness.
Where a consumer has in a clearly visible and unequivocal way (e.g. by "no selling" on a door sign)
indicated a wish not to receive approaches from Airmid Distributors/ Airmid Direct Seller this should be
respected.
AIRMID Distributor/ Airmid Direct Seller should discontinue a demonstration or sales presentation upon the
request of the consumer.
Any collection and processing of data should be carried out in strict and confidential manner
RECOGNITION
At the beginning of the sales presentation, Airmid Distributors/ Airmid Direct Seller should without request
truthfully identify themselves to the consumer, and should also identify their Airmid Wholeness , their
products and the purpose of their solicitation.
In party selling, Airmid Distributors/ Airmid Direct Seller should make clear the purpose of the occasion to
the host/hostess and to the participants.
Promotional literature, advertisements or mailings should contain the name and address or telephone
number of the Airmid Distributor.(Promotional material should be approved by the Airmid Wholeness )
PRECISION
The terms of the offer should be clear, so that the consumer may know the exact nature of what is being
offered and the commitment involved in the placing of an order.
VERACITY
Presentations and other treatments used in Product selling should not contain any product description,
claim, illustration or other element which directly or by implication is likely to mislead the consumer..
COMPARISONS, DENIGRATION AND EXPLOITATION OF GOODWILL
Airmid Distributors/ Airmid Direct Seller should refrain from using comparisons which are likely to mislead
and which are incompatible with principles of fair competition.
Points of comparison should not be unfairly selected and should be based on facts which can be
substantiated.
Airmid Distributors/ Airmid Direct Seller should not denigrate any person, firm or product directly or by
implication. Product selling companies and Airmid Distributors/ Airmid Direct Seller should not take unfair
advantage of the goodwill attached to the trade name and symbol of another firm or product.
TESTIMONIALS
The presentation of the offer should not contain or refer to any testimonial, endorsement or supportive
documentation unless it is genuine, verifiable and relevant.
Testimonials or endorsements which have become obsolete or misleading through the passage of time
should not be used.
SAFETY AND PACKAGING
Products, including, where applicable, samples, should be suitably packaged for delivery to the customer.
FULFILLMENT OF THE ORDER
Orders should be fulfilled within 30 days from the date the order is signed by the consumer, unless
otherwise stipulated in the offer.
Airmid Distributors/ Airmid Direct Seller should inform the consumer of any undue delay as soon as it
becomes known to them.
In such cases, any request for cancellation of the order by the consumer should be granted, and the deposit,
if any, should be refunded immediately.
If it is not possible to prevent delivery, cancellation and refunding may be made conditional on the
customer’s returning of the product at the Airmid Distributor’s cost within a reasonable amount of time.
COOLING OFF AND RETURN OF GOODS
Airmid Wholeness and Airmid Distributors/ Airmid Direct Seller ensure that any order form contains,
whether it is a legal requirement or not, a cooling-off clause permitting the consumer to withdraw from the
order within a specified period of time, and to obtain reimbursement of any payment or goods traded in as
per the terms of the agreement of the Airmid Wholeness .
Airmid Wholeness offering an unconditional right of return as per the terms of the Product selling
agreement.
SUBSTITUTION OF PRODUCTS
If a product becomes unavailable for reasons beyond the control of the Product selling Airmid Wholeness or
Airmid Distributor, another product may be supplied in its place only if the consumer is informed that it is a
substitution, and if such replacement product has materially the same or better characteristics and qualities,
and is supplied at the same or a lower price.
In such a case, an explanation of the substitution and of the right to return the substitute product at the
Airmid Distributor's cost should be given to the consumer.
GUARANTEES
AIRMID Distributor/ Airmid Direct Seller should not state or imply that a “guarantee”, “warranty” or other
expression having substantially the same meaning, offers the consumer rights additional to those provided
by law when it does not.
The terms of any guarantee or warranty, including the name and address of the guarantor, should be easily
available to the consumer and limitations on consumer rights or remedies, where permitted by law, should
be clear and conspicuous.
COMPLAINTS
Every complaint whether from public, Consumer, AIRMID Distributor/ Airmid Direct Seller shall be resolved
in manner of the process specified through the Consumer redressal Committee.
For making complaint , the helpline Number and email ID and complaint box is available on the website of
the Airmid Wholeness .
The policy and process of grievance redressal is efficient and fair to the consumer and others.
The receipt of any complaint shall be provided and be confirmed promptly.
The decisions made shall be communicated to the complainant within a reasonable time.
PAYMENT
The procedure for payment shall be in accordance to the terms of the Product selling Agreement.
CODE OF CONDUCT FOR IN THE INTEREST OF CONSUMER PROTECTION
Airmid Distributors/ Airmid Direct Seller shall not unfairly denigrate any Airmid Wholeness , business or
Product, directly or by implication.
Airmid Distributors/ Airmid Direct Seller shall not take unfair advantage of the goodwill attached to the trade
name and symbol of another Airmid Wholeness , business or product.
CODE OF CONDUCT FOR SOCIAL MEDIA MARKETING
These Rules apply to Airmid Distributors/ Airmid Direct Seller using social media sites such as Twitter,
YouTube, Whats app, Telegram, Facebook, Instagram, Pinterest, and Snapchat as well as online
communities such as blogs.
THE RULES ARE THAT “SELF REGULARIZATION”
Airmid Wholeness motto in concerning the Internet and social media marketing and advertising is that “Self
Regularization”
Distributor shall fully follow the Rule “Self Regularization” in sales, promotion and marketing.
AIRMID Distributor/ Airmid Direct Seller should avoid unethical and misleading in the business of Internet
selling and advertising.
AIRMID Distributor/ Airmid Direct Seller must follow when selling or marketing on the net as belowAll forms of advertising material must share the common goal of maintaining truth and should be a means to
serve the public
They should maintain a clear distinction between corporate communications, press releases, sales collateral
and advertisements
A publisher must disclose every condition upfront and clearly, as the asterisks (*) and fine print at the end of
the document can sometimes go unnoticed by the consumer
If there are cookies being used to track and detect a user’s settings, personal record and online activity, then
this must be clearly stated before the user begins browsing your site
The placement of ads should in no way obstruct the user view, neither should they be disguised as editorial
content
Finally, whether you are selling on the online platforms or offline, advertisers must abide by the federal, state
and local advertising laws.
Airmid Distributors/ Airmid Direct Seller need to know and adhere to the Airmid Wholeness ’s Code of
Conduct, Distributor Handbook, and other Airmid Wholeness policies when using social media.
Airmid Distributors/ Airmid Direct Seller should be aware of the effect their actions may have on their
images, as well as Airmid Wholeness ’s image. The information that Airmid Distributors/ Airmid Direct Seller
post or publish may be public information for a long time on social media.
Airmid Distributors/ Airmid Direct Seller should be aware that Airmid Wholeness may observe content and
information made available by Airmid Distributors/ Airmid Direct Seller through social media. Airmid
Distributors/ Airmid Direct Seller should use their best judgment in posting material that is neither
inappropriate nor harmful to Airmid Wholeness , its Distributors, or customers.
Although not an exclusive list, some specific examples of prohibited social media conduct include posting
commentary, content, or images that are defamatory, pornographic, proprietary, harassing, libelous, or that
can create a hostile work environment.
Airmid Distributors/ Airmid Direct Seller are not to publish, post or release any information that is considered
confidential or not public. If there are questions about what is considered confidential, Airmid Distributors/
Airmid Direct Seller should check with the Human Resources Department and/or supervisor.
Social media networks, blogs and other types of online content sometimes generate press and media
attention or legal questions. Airmid Distributors/ Airmid Direct Seller should refer these inquiries to
authorized Airmid Wholeness spokespersons.
If Airmid Distributors/ Airmid Direct Seller find encounter a situation while using social media that threatens
to become antagonistic, Airmid Distributors/ Airmid Direct Seller should disengage from the dialogue in a
polite manner and seek the advice of a supervisor.
Airmid Distributors/ Airmid Direct Seller may post advertising materials on private property with the prior
written consent of the owner.
(To document consent, Airmid Distributors/ Airmid Direct Seller may take permission from Airmid
Wholeness through the Email/ letter/personally)
Airmid Distributors/ Airmid Direct Seller may not post advertising materials on public property, such as utility
poles, street lights, traffic lights, parking meters or traffic signs.
Airmid Distributors/ Airmid Direct Seller are responsible for all Airmid Wholeness -related content they post
online. Airmid Distributors/ Airmid Direct Seller using social media sites as part of their Airmid Wholeness
business must clearly and conspicuously identify themselves by name and as an Independent Airmid
Wholeness Distributors
Airmid Wholeness reserves the right to determine, in its sole and absolute discretion, if recordings or images
(including their manner of use) violate the Rules or diminish Airmid Wholeness reputation. Airmid Wholeness
reserves the right to require the removal of any such images or recordings. Airmid Distributors/ Airmid Direct
Seller must comply with all of the privacy laws, intellectual property laws, social media platforms’
policies, terms of use, terms and conditions, guidelines or other similar terms, and Airmid Wholeness Rules
when using images or recordings of other individuals on social media sites.
Airmid Distributors/ Airmid Direct Seller shall not purchase Followers or Likes , or use any other misleading
or deceptive tactics to boost the perceived popularity of their social media accounts or pages.
Airmid Distributors/ Airmid Direct Seller may post audio/video material on YouTube and similar social media
sites, provided the content complies with the Rules.
Distributor should not respond to those who place negative posts about them, other Distributor or Airmid
Wholeness’s products, negative posts may be reported by email.
Distributor must comply with the terms of use, terms and conditions, terms of service, acceptable use
guidelines or similar terms of the social media platforms used in their Airmid Wholeness business.
Airmid Distributors/ Airmid Direct Seller while using social media and other digital platforms to conduct their
businesses must do so in compliance with each social media platform’s and internet service provider’s
privacy policy and terms of use.
Data mining and website scraping tactics (including but not limited to the use of web spiders, crawlers, and
bots) are considered deceptive and are prohibited.
That in the name of Airmid Wholeness Private Limited, the Distributor not create any you tube channel,
Blogs, twitter account, facebook or any other social media platform.
The Distributor shall not do the following activities without the prior consent of the Airmid Wholeness -
For creating youtube channel, websites, mobile apps, podcasts, and blog concepts, social media page such
as facebook, blogs, twitter, etc. in the name of Airmid Wholeness to promote Airmid or its Brand or
promote/sell the product of Airmid Wholeness.
To post or create Blogs on any youtube channel, websites, mobile apps, podcasts, and blog concepts, social
media page such as facebook, blogs, twitter, etc. in the name of Airmid Wholeness to promote Airmid or its
Brand or promote/sell the product of Airmid Wholeness.
to host digital or virtual events in connection with the Airmid Wholeness Direct Retailer’s/Seller’s business.
to record, and post video and audio of live Airmid Wholeness sponsored events on the channel in the name
of Airmid Wholeness.
Before-and-after testimonial images and videos
That the Distributor shall produce/market/distribute only Airmid Wholeness’
authentic Business/commission Plan, opportunity, products or services and they would be truthful,
accurate, and not misleading.
That the Distributor shall use language specifically approved by Airmid Wholeness and may not be altered in
regard to the Business/commission Plan, opportunity, products or services contents.
That the Distributor shall not use non-Airmid Wholeness business dedicated properties to promote,
recommend or sell Airmid Wholeness products or services, or promote the Airmid Wholeness opportunity.
That the Distributor shall not be engaged in the false or misleading communication against the Airmid
Wholeness during the period of Distributor or after ceasing Distributor from the Airmid Wholeness on any
youtube channel, websites, mobile apps, podcasts, and blog concepts, social media page such as facebook,
blogs, tweeter, etc.
That the Distributor shall be legally abide with the terms and condition of the company as mentioned in
Product selling agreement and Product selling Guidelines & Rules and Regulation.
That the Distributor shall not promote or sell or marketing of all the products which are manufactured by
Airmid Wholeness on any e-commerce portals without Airmid Wholeness prior written consent.
CODE OF CONDUCT FOR MARKETING
The Code is and is deemed to be adopted and included in the Agreement between Airmid Wholeness
Private Limited and the Airmid Distributor/ Airmid Direct Seller . This code will apply to all persons involved
in marketing and distribution of any product of the Airmid Wholeness Private Limited .
The Product selling Agent (Airmid Distributor/ Airmid Direct Seller )/Product selling Team (DST)and its TeleMarketing Executives (TMEs) & field sales personnel must agree to abide by this code prior to undertaking
any direct marketing operation on behalf of Airmid Wholeness Private Limited .
Any AIRMID Distributor/ Airmid Direct Seller or his team or its staff found to be violating this code may be
blacklisted and such action taken be reported to the Airmid Wholeness from time to time by the AIRMID
Distributor/ Airmid Direct Seller . Failure to comply with this requirement may result in permanent termination
of business of the AIRMID Distributor/ Airmid Direct Seller with Airmid Wholeness Private Limited.
A declaration to be obtained from team or staff by the AIRMID Distributor/ Airmid Direct Seller before
assigning them their duties is annexed to this Code.
TELE-CALLING A PROSPECT (A PROSPECTIVE CUSTOMER)
A prospect is to be contacted for sourcing a Airmid Wholeness product or Airmid Wholeness related
product only under the following circumstances:
• When prospect has expressed a desire to acquire a product through any mode or has been referred to by
another prospect/customer or is an existing customer of the Airmid Wholeness who has given consent for
accepting calls on other products of the Airmid Wholeness .
• The AIRMID Distributor/ Airmid Direct Seller should not call a person whose name/number is flagged in
any "do not disturb" list made available to him/her.
WHEN YOU MAY CONTACT A PROSPECT ON TELEPHONE
Telephonic contact must normally be limited between office time. However, it may be ensured that a
prospect is contacted only when the call is not expected to inconvenience him/her.
Calls earlier or later than the prescribed time period may be placed only under the following conditions:
• When the prospect has expressly authorized to do so either in writing or orally
CAN THE PROSPECT'S INTEREST BE DISCUSSED WITH ANYBODY ELSE?
AIRMID Distributor/ Airmid Direct Seller should respect a prospect's privacy. The prospect's interest may
normally be discussed only with the prospect and any other individual/family member such as prospect's
accountant/secretary /spouse, authorized by the prospect.
LEAVING MESSAGES AND CONTACTING PERSONS OTHER THAN THE PROSPECT.
Calls must first be placed to the prospect. In the event the prospect is not available, a message may be left
for him/her. The aim of the message should be to get the prospect to return the call or to check for a
convenient time to call again. Ordinarily, such messages may be restricted to:
• Please leave a message that ______________ (Name of officer) representing Airmid Wholeness Private
Limited called and requested to call back at __________ (phone number)".
As a general rule, the message must indicate:
• That the purpose of the call is regarding selling or distributing product of Airmid Wholeness
NO MISLEADING STATEMENTS/MISREPRESENTATIONS PERMITTED
AIRMID Distributor/ Airmid Direct Seller should not -
• Mislead the prospect on any service / product offered;
• Mislead the prospect about their business or organization's name, or falsely represent themselves.
• Make any false / unauthorised commitment on behalf of Airmid Wholeness Private Limited for any
facility/service.
TELEMARKETING ETIQUETTES
PRE CALL
No calls prior to official hours unless specifically requested.
- No serial dialing
DURING CALL
- Identify yourself, your Airmid Wholeness and your principal
- Request permission to proceed
- If denied permission, apologize and politely disconnect.
- State reason for your call
- Always offer to call back on landline, if call is made to a cell number
- Never interrupt or argue
- To the extent possible, talk in the language which is most comfortable to the prospect
- Keep the conversation limited to business matters
- Check for understanding of "Most Important Terms and Conditions" by the customer if he plans to buy the
product
- Reconfirm next call or next visit details
- Provide your telephone no, your name or your Airmid Wholeness officer contact details if asked for by the
customer.
- Thank the customer for his/her time
POST CALL
- Customers who have expressed their lack of interest for the offering should not be called for the next 3
months with the same offer
- Provide feedback to the Airmid Wholeness on customers who have expressed their desire to be flagged
"Do Not Disturb"
- Never call or entertain calls from customers regarding products already sold. Advise them to contact the
Customer Service Staff of the Airmid Wholeness .
PRECAUTIONS TO BE TAKEN ON VISITS/ CONTACTS
Airmid Distributors/ Airmid Direct Seller should:
• Respect personal space - maintain adequate distance from the prospect.
• Not enter the prospect's residence/office against his/her wishes;
• Not visit in large numbers – possible whenever required.
• Respect the prospect's privacy.
• If the prospect is not present and only family members/office persons are present at the time of the visit,
he/she should end the visit with a request for the prospect to call back.
• Provide his/her telephone number, your's name, if asked for by the customer.
• Limit discussions with the prospect to the business - Maintain a professional distance.
APPEARANCE & DRESS CODE
Airmid Distributor’s must be appropriately dressed -
For men this means
- Well ironed trousers;
- Well ironed shirt, shirt sleeves preferably buttoned down.
For women this means
- Well ironed formal attire (Saree, Suit etc.);
- Well groomed appearance.
Jeans and/or T Shirt, open sandals are not considered appropriate.
HANDLING OF LETTERS & OTHER COMMUNICATION
Any communication sent to the prospect should be only in the mode and format approved by the Airmid
Wholeness.
OTHER ETHICS
1. Distributor shall not use misleading, deceptive or unfair recruiting practices in their interaction with
prospective or existing customers as well as other Distributors.
2. Promotional literature, advertisements and mailings shall not contain product descriptions, claims, photos
or illustrations that are deceptive or misleading. Promotional literature shall contain the name and address or
telephone number of the Airmid Wholeness and may include the telephone number of the Distributor.
3. Airmid Wholeness prohibits Airmid Distributors/ Airmid Direct Seller from marketing to other Airmid
Distributors/ Airmid Direct Seller any materials that are not approved by the Airmid Wholeness and that are
inconsistent with Airmid Wholeness policies and procedures.
4. Airmid Distributors/ Airmid Direct Seller who sell Airmid Wholeness approved, legally allowed promotional
or training materials, whether in hard copy, electronic, or any other form, shall
(i) offer only materials that comply with the same standards to which the Airmid Wholeness adheres.
(ii) be prohibited from making the purchase of such materials a requirement of other Distributors.
(iii) provide sales aids at a reasonable and fair cost, without any significant profit to the Distributor,
equivalent to similar material available.